About us

Waking Herbs was founded by Laura and Wouter in 2010 and the official website was launched in 2014.  Guided by the plants themselves, they began to build relationships with numerous indigenous communities that work with unique and powerful ethnobotanicals.The ultimate goal was to become the bridge that connected these wonderful plants with all of the people across the world who could benefit from them.

At its core, Waking Herbs values the direct grower-to-consumer experience, ethically grown and harvested material, and fair and just pay for the communities who care for and provide the plants. Waking Herb’s dreams are bigger than itself and aspire to a future that supports both humans and nature through community and conservation based projects.

Company founders

Wouter and Laura; founders of Waking Herbs travel the world in search of the freshest most potent ethno botanicals. Parents of two lovely sons. Adventurous researchers, wisdom seekers, bridge builders, visionaries.

Our team in Ecuador

Pamela; she is dedicated to optimal customer service and many of your emails will be answered by her. Besides that she is an artist, painter and printmaker. In her art and educational projects she focusses on raising awareness and consciousness. Exactly what Waking Herbs has as goals, what a great fit.
Jon; our IT wizzard and allround genius.
Thomas; our latest member of the Waking Herbs family. His focus is on customer service and blog posts. Together with his girlfriend he decided to roam through South America. They fell in love with Ecuador and bumped into Waking Herbs, the rest is history in the making.
Milton;  specialist in finding rare ethnobotanicals and brilliant in making contact with anyone. He loves travelling to remote indigenous tribes and share knowledge about plants. He is a true bringer of peace and love.
Gladis, Evelin, Claudio and Freddy; craftsmen and women who help us plant, nurture, harvest and process the plants.

Our team in Ecuador

Our team in Haarlem, The Netherlands

Philip; professional in the ethnobotanical market since 2009. Loves smooth logistics, excellent service and smiling people. Father, storyteller and bridge builder.
Daniel; controls the warehouse and packs all your orders. He does this with passion, love and accuracy. Besides all that Daniel and Philip are brothers.
Colin; handles the orders, chooses your samples, packs your orders with love and sees to it that all orders leave the way we would like to receive them ourselves.
Lars, Quinten and Tonny (mother of Philip and Daniel) pack your orders and prepack all the products.
Dave; made all the photographs for the website and packs and ships your orders with a spark of love.

Waking Herbs Team Haarlem

Fair Trade & Sustainability

We are more than sellers of medicinal plants. We have been growing thousands of plants together with various tribes. We work hard to grow more plants than we sell in order to expand humanities stock of natural ancient medicinal plants for future generations. And to create a sustainable source of income for our tribal friends. Our goal is to enable them to move away from destructive activities like lodging, cattle production and commercial agriculture on Amazonian soil.

We only work directly with indigenous groups and families and treat all involved in our business along fair trade guidelines to protect and defend our future and the high vibrations of the plants we love. We grow and harvest our products in close cooperation and agreement with Quechua, Chachi, Shuar, Katukina, Huitoto, Yacuna, Kanamari, Nukini, Ticuna, Tsachila, Yawanawa and Huarani communities.

Our guarantees

Because we live in Ecuador ourselves, we guarantee that the ethnobotanicals are ethically grown and sustainably harvested.

Because we play an active role in the community we guarantee that we share with and support the indigenous tribes.

Because we ship from The Netherlands, Europe we guarantee to provide professional shipping, discreet packaging and the best customer service.

Because we love what we’re doing, we guarantee to share this love. In gratitude.

Traditional Wisdom

Through our projects we support and work closely with small families who depend on natural resources for their own consumption and to make a living. They also want to share their traditional wisdom, health care and practices for building resistance.

Local Communities

We offer natural remedies that have been developed by employing traditional wisdom in a sustainable manner. We work to improve both the economic and health care conditions of our providers in their local communities, and our customers in their daily life.